No publishing schedule at all.
When you don’t schedule your publishing, if you are the least bit like most of the rest of humanity, what usually happens is that you simply just end up posting very sporadically or one day you just stop. Without structure and a set schedule, it is very easy to let things slip.
An unrealistic schedule
Perhaps you are feeling all on fire as you are heading into your blogging adventure, and you find the ideas flowing. Words come easily. You have so much to say. If you start out that way, good for you!
Just be aware that if you feel this way, you might start publishing posts daily. With few exceptions, this is not sustainable for most people. As time goes on, one day it will be harder to come up with the next article, or life just suddenly gets too busy. And you start falling behind.If you think this would be you, do yourself a favor and start a little slower.
Why does it matter you say?
If I write daily for awhile, and then not, what’s the big deal? The big deal is that your readers don’t know what to expect. Having a consistent publishing pattern creates a sense of trust and expectation with your readers. They know that they can expect your next post every week on Tuesday, for example.
The right interval
Once a week tends to be a good, achievable interval for most people. It is not so frequent as to be too much of a burden for you to produce, and not so infrequent that your readers forget about you between posts. Twice a week is even better. Whatever you decide on, stick to it. If you know that writing daily is a sustainable option for you, and you are sure of that, then by all means, publish away! The more the better. If you know that would be too much for you, then do it every week. Consistency is the name of the game.