Collecting leads and creating customers
Getting traffic to your website is great. But what you really want is to actually capture that visitor’s information, so that you can add them to a list of leads and continue marketing to them. If all a visitor does is visit your website, and then leave, the net gain to your business is zero. If however you can capture their information and get their agreement to continue to send them information, you have achieved the goal of adding a hot prospect to your marketing campaign.
Is your website mobile responsive?
Do you know what the percentage of your visitors view your website on a mobile phone or a tablet?
If you don’t know the answer to this question, you might be very surprised at the numbers.
Back in April 2015, Google reported that they were getting more search queries in the U.S. coming from people using mobile devices such as smartphones than it from people browsing the web on a computer, laptop or tablet.
Taking those numbers, it is reasonable to think that over half of your visitors view your website on a mobile device, so it is critical that your website is user friendly on all size screens.
Aside from the obvious desire to make your end user experience a happy one, Google now penalizes websites that are not “mobile friendly”. Do you have a website, and you’re not sure if it’s mobile friendly in Google’s eyes? Test it here:
Google Mobile Friendly Test
Make easy updates to your website
You are best served with a website that you can update yourself.
Adding a blog section is a great way for you to continually add new, fresh content to your site.
In order to update your own website you will need basic computer literacy, but you don’t have to know anything about coding or website building. If you know how to use a word processor, you can learn to update the content on your own website.
If you prefer to leave all the techy stuff to me, I offer several different packages for website care.
Do it yourself website didn’t turn out as you expected?
Perhaps you considered building your own website but it turned out to be more complex than you imagined. Or maybe you did build your own website, but you desire a more professional look, a more modern design and full functionality.
Maybe you have a family member, or an employee who would like to work on your company website, but although they are computer literate, they do not have the ability to build the website you need. If they have the basic skills, they can take over the maintenance of a finished website.
Perhaps you know nothing about web design or how websites are made, but you do know what you want. Your business offers exceptional products or services, and you need a site that reflects that quality.
Do you see yourself and your company in any of the above? Contact me today!